Otto writes and publishes SEO content for your local business. Reviewed by humans.
Meet Otto by RankPilot: an AI SEO co-pilot backed by a real review team. Otto researches buyer questions, drafts helpful blogs and FAQs, and we check the strategy, accuracy, and polish before anything goes live on your site.
Built for local service businesses that need consistent SEO content.
- 4–16
- human-reviewed posts monthly
- 7d
- from kickoff to first content live
- 0h
- of weekly SEO chores on your plate
“Shipped 8 posts this week. 👍”
Sample plan · 90 days
48
buyer questions covered
Otto's log · this week
- How much does emergency drain cleaning cost in Austin?
- Why is my water heater leaking from the bottom?
- Best time of year to replace a tankless water heater
Works with
The platforms you already use.
Otto publishes straight into your CMS using a scoped credential you issue — no shared passwords, revocable any time.
- WordPress
- Shopify
- Wix
- Webflow
- Squarespace
- Ghost
- Framer
- Duda
- BigCommerce
- HubSpot
- Showit
- Next.js
Where customers find you
- Claude
- Perplexity
- Anthropic
AI search visibility
Your customers are asking ChatGPT, Claude, and Gemini who to hire.
Google still matters. But buyers now ask AI assistants for fast, local recommendations before they ever click a website. Otto helps your business become the clear answer with helpful FAQs, direct explanations, review-focused trust signals, and structured content.
FAQs and instant answers
Otto turns real customer questions into short, useful answers that AI assistants can understand and quote.
Trust and review signals
We shape content around proof: service areas, credentials, testimonials, reviews, guarantees, and why customers choose you.
Structured pages for Google and AI
Blogs, FAQ schema, article structure, internal links, and clear summaries give search engines better material to work with.
Where buyers ask now
AI assistants prefer clear, quotable answers.
Otto builds answer-ready pages around your services, locations, pricing questions, proof, and customer concerns.
- Who is the best emergency plumber near me?
- How much does roof repair cost in Austin?
- What questions should I ask before hiring an HVAC company?
Otto
AI SEO co-pilot, human reviewed
Say hi to your SEO co-pilot
This is Otto. AI speed, human judgment, local SEO content.
Otto helps find what your customers are typing into Google, drafts the articles and FAQs that answer them, and gets those pages ready for a human review before they go live. What you get back is the good part: people who are already looking to buy, finding you.
Drafts like a specialist
Otto turns real buyer questions into plain-English articles and FAQs your customers can actually use.
Reviewed before publish
A human checks the research, accuracy, formatting, and final polish before content goes live.
Keeps momentum
Fresh topics keep moving through the pipeline every month, without you managing another SEO tool.
Keeps it simple
You introduce Otto to your business once. From there, we handle the recurring SEO content workflow.
The best part? Otto does the repetitive SEO work, and a real person reviews the parts where judgment matters. You keep doing what you do best.
The Flight Plan
Hire Otto in four steps. He handles takeoff.
No dashboard to learn. No retainer. After checkout, a real person meets with you for a short kickoff to understand your goals and get your website hooked up correctly.
- 012 min
Create your account
Start with Starter, Growth, or Dominate. Otto keeps the setup short and plain-English.
- 025 min
Introduce Otto to your business
Plain English: your site URL, what you do, where you serve, and the questions customers always ask. That's all Otto needs.
- 0315-30 min
Book your friendly kickoff
After checkout, we schedule a required 15-30 minute call to learn your goals and help get your website connected.
- 04Within 7d
Otto plus humans ship content
Otto drafts the research, blogs, and FAQs. A human reviews the work, then approved content goes live on your site.
Your time once Otto's flying: about 10 minutes of email a month
Otto's Job Description
The recurring SEO content work Otto takes off your plate.
You're not buying another tool to figure out. You're hiring Otto — an AI co-pilot with human review built in, shipping content for the customer who's ready to buy.
What Otto does
Included
- 01
Sets up your blog page
If your site doesn't have a real blog page, Otto creates one — or tells you exactly what to add so posts have a clean home.
- 02
Builds your FAQ page
A clear, structured FAQ that answers the questions buyers actually search before they call you.
- 03
Finds the real questions
Otto helps identify what people in your service area type into Google and ChatGPT — then a human reviews the research before it becomes content.
- 04
Writes the posts and FAQs
Useful titles, real answers, short paragraphs, internal links. Otto drafts it, and we review it before publish.
- 05
Handles the technical bits
Titles, meta descriptions, FAQ schema, article schema — the boring SEO that actually moves rankings.
- 06
Publishes straight to your site
WordPress, Shopify, Ghost, and more. Once the content is reviewed, we publish it for you. No copy-pasting on your end.
- 07
Keeps AI search fresh
Otto keeps your business information organized for AI search so ChatGPT, Perplexity, and Claude have clearer context.
What Otto never does
Not on the menu
- Lock you into a 12-month retainer
- Send you to a sales call before pricing
- Make you log into a dashboard every day
- Sell you another tool to learn
- Hand your content to a $5/post writer
- Promise top-of-Google in 30 days
On autopilot
While you read this, Otto just published another post.
Set him up once and Otto keeps your SEO content moving: fresh topics, growing FAQs, and human-reviewed posts prepared for your site.
Human review built in
Automation is useful. Judgment is what makes it trustworthy.
Otto does the repetitive SEO work quickly. Real people review the research, writing, and publishing details so your site does not feel like it was handed to a careless content bot.
Research gets checked
Otto can move fast, but humans still review the topics, intent, and local context before a content plan turns into posts.
Content gets edited
Blogs and FAQs are reviewed for accuracy, usefulness, tone, formatting, and whether they sound like a real business.
Publishing stays careful
Your CMS credential is scoped, encrypted, and used for approved publishing work. You can revoke access any time.
Otto + expert review
Drafted by AI. Checked by people before publish.
Free visibility report
How visible is your site, really?
Drop in your URL and email. In about ten seconds, we'll show you what Google and ChatGPT actually see when they look at your site — plus the one thing to fix first.
- 10 checks across Google + AI search visibility.
- Real findings from your live site — no fluff.
- You'll know exactly what to fix first.
Hire Otto
Pick how much content you'd like Otto to ship.
No retainers. Choose a package, answer a few setup questions, and Otto starts the content workflow with human review built in. After checkout, we book a friendly 15-30 minute kickoff to discuss your goals and get your website hooked up.
Saving 20% with yearly billing — set Otto up once and let him run.
Local Starter
Get the basics handled
A small local business that needs Google to see it exists.
$950.40 billed yearly · save $237.60
Your blog page, FAQ page, and 4 new posts every month.
- We create or clean up your blog page
- 4 SEO blog posts per month
- A new FAQ page for your core services
- Fresh FAQs added as we find new customer questions
- Posted directly to your website
- Google-ready titles, headings, and descriptions
- Monthly progress email in plain English
Secure checkout · includes 15-30 min kickoff
Growth
Solid choice
A business that wants steady search traffic without hiring an agency.
$1,814.40 billed yearly · save $453.60
Everything from Starter, plus twice the content and ongoing FAQ growth.
- Everything in Local Starter
- 8 SEO blog posts per month
- FAQ page expanded every month
- Service-area and buyer-question topics
- Internal links between your new pages
- Better click titles and meta descriptions
- Priority setup help
Secure checkout · includes 15-30 min kickoff
Dominate
Most popular
Multi-service or multi-location businesses that want the fullest coverage.
$3,830.40 billed yearly · save $957.60
A full content engine for your services, locations, and customer questions.
- Everything in Growth
- 16 SEO blog posts per month
- Deep FAQ library for every service
- Location and comparison content
- Competitor topic research
- Monthly content plan
- Dedicated growth review
Secure checkout · includes 15-30 min kickoff
New · Done-for-you websites
Don't have a website worth ranking yet? We'll build that too.
We now design, build, and fully manage your business website for a flat monthly fee — then our AI SEO goes to work making it rank. One team for your whole web presence, and you never touch a dashboard.
From $950 build + $149/mo fully managed
- 100% hands-off — we design, write & build it
- We host, secure & maintain it for you
- Built to rank from day one
Ask Otto
Plain answers before you buy.
Everything you might want to know about putting Otto to work.
What does Otto actually do after I sign up?+
Otto helps research, draft, format, and prepare your monthly blogs and FAQs. A human reviews the strategy, accuracy, and final polish before approved content goes live on your website.
Do I need to understand SEO?+
Not at all. If you can tell Otto what your business does and where your website is, we have what we need to build the content plan, review the research, and handle the SEO structure Google cares about.
Will Otto post directly on my website?+
Yes. During setup you tell us what platform you're on and give a scoped credential — like a WordPress application password, a Shopify Admin API token, or a Ghost Admin API key. We encrypt that credential, use it for approved publishing work, and you can revoke it any time.
What happens right after checkout?+
You land on a welcome page to book your required kickoff call. It usually takes 15-30 minutes, and it is friendly: we talk through your goals, learn what you want to rank for, and help get your website connected correctly.
What if I don't have a blog page yet?+
Otto handles that too. He creates one wherever possible — or gives you the exact simple setup needed for your platform — so every new post has a clean home.
Why does an FAQ page actually matter?+
Because real customers search in questions: 'how much does drain cleaning cost,' 'do plumbers work weekends,' 'why is my AC freezing.' A well-built FAQ page captures those searches and turns curious visitors into callers.
Can I review posts before they go live?+
Yes. Every plan includes human review on our side before publishing. If you want customer approval too, just say the word and we'll send drafts for sign-off before they go live.
Will this guarantee #1 on Google?+
No honest SEO service can promise a specific ranking. What Otto will do is consistently publish useful, well-structured content that gives Google and AI search engines real reasons to recommend you.
What if I want to cancel?+
Cancel anytime, right from your billing page. No long contract, no hoops. The work Otto already shipped stays on your site — it's yours.
Is this only for plumbers and contractors?+
No — but Otto is built for real local service businesses: plumbers, electricians, HVAC, roofers, dentists, lawyers, painters, landscapers, vets, dry cleaners. Anyone who serves a real city or region.
Ready when you are
Let Otto take it from here.
Pick a package, answer a few setup questions, and Otto starts building human-reviewed SEO content for your site. Your required kickoff call is friendly and quick: 15-30 minutes to discuss goals and hook up your website correctly.
15-30 min kickoff included · cancel anytime · 20% off yearly